Enterprise Lecture...How not to Fail

-Entrepreneur roller coaster


-Reasons why businesses fail
-Failure to adapt
-Not marketing yourself
-Not seeking advice
-Accounting
-Misinterpreting figures


-Use SWOT- use at least 3 other companies who do what we want to do.


-PEST your environment.


-NESTA website.


-Design Week magazine.


-AN-artist newsletter


-Creative choices.


-Marketing Plan
Refer to powerpoint-marketing communication mix
choose three methods to promote the business.


-How your going to organise what, who will take on what rolls?


-Business Plan-why will people buy from you.


-Marketing Plan.


-How much will it all cost.


-Presentation- 10 slides
-Visuals
-Don't write on it