Julie Skelling has create a pack to send out to promote herself, based around tea.
Her business cards open up and hold a teabag inside and packs of sugar. She had kept
a running theme throughout her promotion but there is any examples of other
work she has done.
SWOT
Strengths
She has kept a running theme throughout her self promotion and it is interactive, it involves the receiver opening it up to find things concealed inside. It is memorable.
Weaknesses
It doesn't showcase a lot of examples of her work apart from the self promotion product itself. People can be wary of receiving food from people they don't know, for all they know the tea could have anything inside it, so it can put people off.
Opportunities
It links people to her website so guides them to her online presence but still sending out something physical.
Her business cards can be passed on to other clients and are some physically to give to people when she meets them to remember her by.
Threats
Is it originally and stand outish enough for people to remember her and keep it or will
it just be chucked away. How can she make sure it gets into the correct peoples hands.
Marius Wathne
'To represent me, I made a chocolate packaging with myself as the content. There is infographics inside to represent my skills and assets, which are the 'ingredients'. Giving the receiver a ‘Bite Size’ of me as a teaser, will hopefully leave a good impression and make them wanting to know more about me. Also, a chocolate with my name and logo casted is included in the packaging.'
SWOT
Strengths
Its something physical to send out and people, people like to receive post and have something tangible. It compact and concise so he is not overloading them with information but telling them what they need to know.
Weaknesses
Again sending food is always risky, people can be wary of what it may contain.
Does it stand out enough, will people want to open it and see whats inside of disregard it like other post.
Opportunities
It shows people what he can do without giving too much away, just telling them what he can do for them without overloading them with information.
It leaves an impression in peoples minds so the client might remember him.
Threats
Lots of people are trying to get clients attention, does it stand out enough. And making sure it gets delivered to the right people is also a threat.
Always with Honor are an established design team, they have a website of their work but they also have a Tumblr which they constantly update and seems more impersonal and accessible.
Mr Bingo- Twitter
So Young
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